When your brand appears in Greet, you’re doing more than advertising. You’re aligning with a publication known for spotlighting outstanding residents and meaningful local stories. And that trust transfers to you.

So, how do you measure the ROI of that kind of exposure?

Rethinking ROI in the Context of Community Trust

Print advertising in a community-centered magazine like Greet isn’t a race for impressions — it’s a strategy for influence. And influence can’t always be measured using traditional metrics.

At The N2 Company, we encourage our business partners to consider ROI not just as Return on Investment, but as Relationships of Influence: a powerful, lasting form of marketing that resonates with Greet’s readership.

Why Greet Readers Are Invaluable — and Inaccessible Elsewhere

Greet connects you with a specific, respected audience that’s hard to access through traditional marketing channels. These are community-minded, high-earning, rational consumers who take pride in where they live and who they support.

The reality is this: no other method gives you consistent, credible access to this audience. Our readers aren’t just skimming social media — they’re opening Greet to connect with their neighbors and engage in what’s happening in their community.

Your business gets to share the spotlight because we’ve earned that attention and trust. Your message isn’t ignored or lost in the noise. Instead, it’s part of the fabric of a publication that’s respected, welcomed, and anticipated.

5 Practical Ways to Measure ROI from Your Greet Ad

Here are smart, relationship-focused ways to evaluate how your Greet partnership is performing:

1. Ask New Customers How They Found You
   If someone mentions the community magazine or references seeing your business in Greet, that’s a direct return, and one worth tracking.
2. Look for Name Recognition
   Comments like “I recognize your business from the magazine” or “You’re the one featured in Greet, right?” reflect strong brand positioning and top-of-mind awareness.
3. Notice Increased Community Engagement
   Did someone introduce themselves at a local event? Mention seeing your story? Share your ad? These are signs of resonance and relationship.
4. Track Professional and Referral Connections
   Greet advertising often leads to local referrals, word-of-mouth mentions, and new business relationships. Document these interactions — they’re a key part of ROI.
5. Evaluate Repeat Business or Referrals
   A single loyal customer who returns or tells others about you can far outweigh short-term metrics. Greet helps nurture the kind of trust that leads to long-term wins.

Maximize Your Return in Greet

• Be consistent. Repeated exposure builds familiarity, and familiarity builds trust.
• Participate in local events or stories. Don’t miss opportunities to show up where your audience is already engaged.
• Use the power of storytelling. Greet readers value people, not just products. Share who you are, what you stand for, and why you care about this community.

Final Thoughts: Influence Matters More Than Impressions

Advertising in Greet is about aligning your brand with values that matter: connection, credibility, and community.

This isn’t about blanket marketing. It’s about smart, strategic placement in a publication that resonates with rational, community-minded residents. So if you’re trying to measure ROI from your Greet campaign, look beyond the numbers.

Look at the trust you’re building. The reputation you’re forming. The relationships you’re creating.

Because in this community, those are the returns that matter most.