The Print Effect: The Science Behind Why Greet Ads Stick
In a world dominated by scrolling, swiping, and split-second attention spans, print advertising might seem like a relic of the past. But here’s the thing—print still works.
The Trust Factor
There’s an inherent trust that comes with print media. In fact, 76% of consumers say they trust ads in print magazines (MNI Targeted Media). It’s the idea that if something is in print, it holds weight and authority. When your business appears in Greet, it’s more than just an ad—it’s part of the trusted stories and community-driven content that local readers value, making it more likely to resonate and build lasting credibility.
Memory and Engagement
Think about the last time you came across a print ad. Research tells us the physical act of engaging with print leads to better retention. In fact, readers are 2.5 times more likely to remember print ads compared to alternative methods. Neuroscience research also shows print advertising requires 21% less cognitive effort to process, meaning it’s easier for the brain to absorb and recall the message. Greet provides a tangible, community-focused experience, making your brand part of something memorable.
Fewer Distractions, More Connection
A well-placed Greet ad captures attention without the endless notifications and pop-ups competing for a reader’s focus. This undivided engagement allows your brand to connect with a local audience in a meaningful way.
A Multi-Sensory Experience That Resonates
Print engages more than just the eyes—it creates a multi-sensory experience. The feel of high-quality pages, the depth of professionally curated photography, and the richness of color make print advertising an immersive medium. This kind of engagement strengthens brand recognition and keeps your message top of mind.
Longevity That Keeps Your Brand in Sight
Greet magazines are designed to be read, shared, and revisited by community members. This extended exposure means your message remains visible longer, reinforcing brand awareness in a way that digital ads simply can’t.
Bottom Line: Print Isn’t Dead—It’s Just Underrated
While digital advertising certainly has its place—just ask our in-house team of digital marketing experts— print remains a powerful tool for building credibility, engagement, and brand recall. If you want your message to stick, consider going old-school—because sometimes, the classics work best. Believe us: Print has remained N2’s bread and butter for 20+ years and we’re helping more than 25,000 businesses reach ideal clients through our publications.
🚀 Want to make print work for your brand? Let’s chat about how The N2 Company can help you craft an ad that people will actually remember.