The Krumholz family—Todd, Sara, Harper (12), and Joey (10)—is an energetic and community-focused bunch who have made Lakewood their cherished home. Todd, originally from Dallas, is the Managing Director of JTK Talent LLC. He graduated from the University of Texas where his love for sports and business first took root. Sara, a native of Spring Green, Wisconsin, earned her law degree from Marquette University before moving to Dallas. She now serves as Assistant General Counsel for Randa Apparel & Accessories, the parent company of Haggar Clothing Co. Together, they balance thriving careers, active kids, and a love for their neighborhood. 

Harper, a seventh-grader at Sudie L. Williams Tag Academy, is fully immersed in her first season of rowing at White Rock Rowing, which she finds both challenging and rewarding. She also represents her school on the Sudie Destination Imagination team, whose achievements have taken them to Globals in Kansas City. Joey, their fourth-grade son at Sudie, keeps busy with soccer as part of the Lakewood Sharks, co-coached by Todd. He also plays basketball under Sara’s guidance, excels in chess, and hones his moves in hip-hop classes at Studio B.

The Krumholz’ household is filled with laughter, and they’re known for their sense of humor. If you’re lucky enough to be on their Christmas card list, you know firsthand that Sara includes a shirtless picture of Todd the last few years —a running joke that never fails to bring a smile to recipients.

Beyond family fun, Todd is a dedicated community leader, serving as a board member for Tackle Tomorrow, Dallas Influencers in Sports & Entertainment (DISE), and the Lake Highlands Soccer Association. He also teaches Sports Marketing at SMU, sharing his professional expertise with the next generation. Meanwhile, Sara dedicates her time to Sudie Williams school programs, leads the beloved Lakewood Christmas Golf Cart Parade, and spearheads impromptu lake cleanups.

The Krumholz' love Lakewood’s secluded charm, access to White Rock Lake, and the close-knit community. Their advice to newcomers? “Don’t worry about fitting in—there’s something for everyone here. Get involved and make it your own.”

***Sidebar***

Todd Krumholz's Super Bowl Connection

As the NFL celebrates for Super Bowl LVIII this February, Todd Krumholz is no stranger to the excitement. With 18 Super Bowls under his belt, he’s worked on some of the most memorable campaigns featuring icons like Deion Sanders, Troy Aikman, and Micah Parsons. His role involves connecting brands to athletes, negotiating endorsements, and executing high-profile campaigns like Deion’s Aflac commercials and Travis Kelce for Dave & Buster’s.  With Haggar as the official partner of the Pro Football Hall of Fame, Sara also is connected to football as the maker of the infamous Gold Jacket.

Despite his star-studded resume, Todd’s all-time favorite sporting event remains the Texas vs. USC Rose Bowl. Whether at the Super Bowl or mentoring young soccer players in Lakewood, Todd embodies a passion for sports that’s as inspiring as his dedication to family and community.