No stranger to the industry, Bora distinguished herself in New York’s luxury fashion scene—working in auditing for both Versace and Fendi and serving as Special Events Marketing Director at Saks Fifth Avenue. “Some of my favorite fashion moments include putting together a personal appearance event with Alexander McQueen or zooming across town to attend fashion shows at Diane Von Furstenberg in the West Village, Diesel at the Guggenheim, and our 10-minute walk to Bryant Park for most of the other shows when fashion week was mostly centralized there,” Bora recalled.  

After the birth of her first son, Bora returned to Seattle and began working as a marketing manager at Amazon Books before moving onto roles managing the Amazon Home Gift Guide, category management in the Amazon 4-Star physical store, and later leading the Amazon fashion marketing team. “I’ve always wanted to be a small business owner with involvement in the local community,” she shared. “Taking my background in fashion and marketing, I saw a need for a consignment boutique in Bellevue where we felt circular fashion could really thrive.”

With that experience, Bora saw an opportunity to bring new life to Bellevue’s retail landscape—setting the stage for Reprise Boutique. Bora’s inspiration for naming her boutique combines an element of fashion with that of music. “I played several instruments growing up, but recently started playing the oboe again and currently play in a few community orchestras,” she explained. “We based our name on the musical definition of ‘reprise’—the repetition of a musical phrase that, when played again, takes on a slight twist or variation—evoking the idea that you can take pre-loved apparel, handbags, and shoes, and make them your own.”

Opening Reprise Boutique in May 2025, Bora set out to create more than a store. She envisioned a space that would celebrate individuality and sustainability. Each carefully curated piece is like a note waiting to be played again—ready to find a new verse in someone else’s wardrobe. “We carry mostly women’s apparel, handbags, shoes, accessories, and jewelry, along with a small selection of kids’ special occasion clothing,” described Bora. “We welcome clientele of every age and lifestyle—striving for an inclusive, warm, and knowledgeable shopping environment.”

When browsing through her store, you’ll find a variety of items—from contemporary brands to designer luxury—featuring mostly current styles along with some fun, vintage finds. “We accept merchandise from local individuals, and the response has been overwhelming from our neighbors in the Bellevue, Mercer Island, and Seattle areas,” Bora shared. “You’ll even find pieces that are new with tags or new in the box, and we refresh new items throughout the boutique almost daily. We also strive to either have consignors provide original receipts or we digitally authenticate designer items initially or upon request—helping to build a community of shoppers and consignors who are accountable to each other.”

Through Bora’s extensive background in fashion, she’s learned the importance of accepting and applying customer feedback. “We initially had our inventory organized by style and color for a more aesthetically pleasing look. However, customers quickly pointed out that they’d rather shop by size, so we pivoted to make it easier to find what they are looking for,” said Bora.  At Reprise, fashion doesn’t follow trends; it finds balance—blending sustainability, self-expression, and community connection in perfect harmony. 

Though not a Bellevue resident herself, Bora’s connection to the community runs deep. Each quarter, Reprise Boutique donates to a different local nonprofit—currently partnering with Vision House, where she’ll host a giving tree this season. Reprise also participates in the Old Bellevue Merchants Association, sponsors the Bellevue High School boys’ basketball team, and collaborates with local artisans through pop-ups such as ScentiTerra artwork and Ukrainian holiday egg ornaments. “I love the community feel of being a business on Main Street and the support from other women-owned small businesses like Gin and the Banker, Hedge & Vine, Valentina’s Wine Bar, and Smith & Main boutique,” shared Bora, describing a special and genuine sense of connection and collaboration. 

The Reprise Boutique philosophy is to promote shopping with intention—helping customers find pieces that are both beautiful to wear and made to last. “We embrace the joy of serendipitous finds, both in our boutique and on our website,” Bora said. Looking ahead, Bora hopes to expand Reprise’s online offerings to move inventory faster for consignors while maintaining the personal, locally-owned feel that makes her shop unique. “My vision is for Reprise to be known throughout Bellevue as a boutique you can count on to find designer and contemporary brands at great prices and value,” she added. At Reprise Boutique, each visit offers the chance to discover a new note in its ongoing melody of style, community, and mindful fashion.